With our knowledge to build enterprise-level analytical solutions, we partner with our clients we design integrated analytics strategies, develop NextGen analytics capabilities while providing cross-disciplinary skills in advanced analytics, business intelligence, and Sales excellence
Insights and data analytics
End to end data analysis using advance data analytics tools for e.g. Market analysis Promotional, Analysis.
Business Intelligence
Robust and comprehensive business preformance reporting through tableau, Power BI.
Sales
Excellence
Decision support for commercial organization through full rangeof STP support eg.
Case Studies
Key Regions: G7, China, Korea and Japan
Type 2 diabetes mellitus (T2DM) market sizing & opportunity analysis
Methodology
Deep dive assessment for country level practices
Extensive analysis and validation to comprehend assumption for each country
Insights Generated
- Market size for sales and prescription trends and shifting prescribing pattern
- Simulations to showcase impact of scenarios in driving incremental sales and volume share increase
Key Regions: US
Tracking KPIs of a newly launched product at granular level
Methodology
Customised tracker at account level
Integrated KPI tracker for launch success measurement
Insights Generated
- Regular tracking of the KPI’s such as Sales, Units sold, Growth, product penetration % at country and account level
- The targeted patient profile and customer segments
- Forecast tool with robust Data analysis & assumptions
- Patient share determination and potential revenue share
Key Regions: US
KOL Segmentation & prescription attitude analysis
Methodology
Developed analytics engine that enables segmentation & visualization various prescribing scenarios
AI/ML to predict patient-level outcomes and engagement points
Insights Generated
- Analytical insights to enable channel mapping
- Helped to measure and optimize throughout product lifecycle with HCP type
- Cost effective solution for historically budget constrained markets in finalizing the HCP pool
