When I began my career, I knew pharmacy. I understood medicines, formulations, and markets. But I quickly realised that understanding pharma academically and understanding how the global pharmaceutical industry actually works are two very different things.
I had to learn how companies think about competition, clinical development, market access, strategy, pipelines, launches, and long-term business decisions. I also discovered a field that very few students were being introduced to: Pharma Competitive Intelligence.
I wrote Strategic Advantage: Breaking into Pharma Competitive Intelligence to make that journey easier for you.
This is not a book about simply tracking competitors or collecting information.
It is a practical guide to understanding how the global pharmaceutical industry works, how competitive signals shape business decisions, and how you can build the skills required to think more strategically.
Most importantly, this book is designed to help you see pharma differently.

Virendra KumarAuthor · Founder & CEO, AdametNext